Guillaume Darrousez, CEO Petit Bateau: After 6 months, a second-hand spending customer starts buying our new products”

Guillaume Darrousez, C.E.O. of the Petit Bateau children's wear brand, was a guest of the latest FrenchFounders meeting in Paris, attended by mind Retail. He shared future plans to combine carbon impact reduction with profitability.

Through Sophie Baqué. Published on 17 April 2023 à 12h01 - Update on 17 April 2023 à 16h37

What is an assessment of second-hand potential at Petit Bateau?

At Petit Bateau, we have been providing second-hand services for 130 years because our products are of high quality. In the past, trading of second-hand items was within a family. Now it is on a platform like Vinted which has 4 million Petit Bateau products for sale right now. As a brand, we must be active and visible in this segment, which will increase from 5% to 10% of the fashion market today to 25% in 2030. In 2017, Petit Bateau launched second-hand as a C2C service,…