Accueil » How e-retail media technology companies are positioning themselves How e-retail media technology companies are positioning themselves Criteo, Publicis with Citrus Ad, Mirakl Ads, Microsoft with PromoteIQ, Casino with RelevanC and Tryger are the main players offering technologies dedicated to retail media in France. When did they launch their activity? Who are their main customers? What are their pricing models? Through Mégane Gensous, Sophie Baqué. Published on 12 May 2023 à 11h42 - Update on 12 May 2023 à 17h21 Resources On a global level, retail media has once again emerged as the big winner in the advertising market for 2022, with revenue of US$100 billion last year, with a forecast by WPP of US$160 billion by 2027. Amazon earned US$37.8 billion in advertising revenue,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Mégane Gensous, Sophie Baqué omnichannelretail media Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Cashback: a successful sales option to relieve pressure on spending A year of crisis: Retailers' initiatives to cope with the purchasing power drop Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications ‘Yes Ad’ zones: in-store traffic takes a hit in Q1 2023 Reusable dishes: French anti-waste law constraining fast-food chains
