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How e-retail media technology companies are positioning themselves

Criteo, Publicis with Citrus Ad, Mirakl Ads, Microsoft with PromoteIQ, Casino with RelevanC and Tryger are the main players offering technologies dedicated to retail media in France. When did they launch their activity? Who are their main customers? What are their pricing models?

Through Mégane Gensous, Sophie Baqué. Published on 12 May 2023 à 11h42 - Update on 12 May 2023 à 17h21

On a global level, retail media has once again emerged as the big winner in the advertising market for 2022, with revenue of US$100 billion last year, with a forecast by WPP of US$160 billion by 2027. Amazon earned US$37.8 billion in advertising revenue,…

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