Accueil » How far will “tech” investments increase in retail ? How far will “tech” investments increase in retail ? Global Retail News investigates a new phenomenon. Eager to lead the digital transformation race, many mall owners are investing in incubators, start-ups and retail technology. We examine why such investment are of high (but risky) value for retailers. Through . Published on 26 July 2017 à 10h23 - Update on 10 May 2019 à 17h43 Resources To retain customers and compete against online retailers such as Amazon and Zalando who are stealing their market share, landlords from the U.S.A., Europe and Asia, are investing heavily in technology to help arm them against the changes shaking the retail sector. “The property technology sector is heating up, and creating a lot of noise,” said Hongwei Liu, C.E.O. of MappedIn, a Canadian firm providing indoor mapping and service location software for more than 300 U.S. malls. Driven to lead with the best technologies for their business, the world’s largest property owners such as Simon Property Group, Westfield and Unibail-Rodamco have quietly put aside millions of Dollars for incubators. Risks are similar to acting as venture capitalists. However, this new retail landscape is littered with broken promises. In the last quarter,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?