Accueil » How ManoMano engages trade customers digitally How ManoMano engages trade customers digitally Faced with the expansion of Screwfix (Kingfisher) in Europe, ManoMano is enhancing its app dedicated to B2B customers with a new loyalty programme. The marketplace, which generates 20% of business from professionals, is capitalising on customer knowledge and a mobile app to digitise purchasing paths and optimise sales to this target audience. Through Sophie Baqué. Published on 23 September 2022 à 11h44 - Update on 21 October 2022 à 21h45 Resources … Context To sell to trade and professional customers, ManoMano launched a ManoManoPro mobile app in France at the end of 2021, followed by Spain, Italy and the U.K. in 1st semester 2022. Adapted to customers who are always on the road, this extends the marketplace’s offer for small building professionals who live on mobile phones. This app – the first app launched by the group – includes a dedicated offer, a purchase path and specific services.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Sophie Baqué Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Trends in 2023 for transformation of the retail market E-retail media: a market in the process of a formal structure Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?
