Ikea allocates €3 billion for digital stores

With online sales accounting for 30% of business, the Ingka Group is investing heavily to move stores to omnichannel. The automated click & collect pilot in Paris may serve as an inspiration to other markets.

Through . Published on 17 May 2022 à 14h50 - Update on 17 May 2022 à 14h50

Ingka Group (€37.4 billion turnover in 2021 up by 6%) will spend €3 billion by 2023 to transform stores into automated distribution centers. The U.K. will serve as a test for these new concepts,…

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