Accueil » Ikea allocates €3 billion for digital stores Ikea allocates €3 billion for digital stores With online sales accounting for 30% of business, the Ingka Group is investing heavily to move stores to omnichannel. The automated click & collect pilot in Paris may serve as an inspiration to other markets. Through . Published on 17 May 2022 à 14h50 - Update on 17 May 2022 à 14h50 Resources Ingka Group (€37.4 billion turnover in 2021 up by 6%) will spend €3 billion by 2023 to transform stores into automated distribution centers. The U.K. will serve as a test for these new concepts,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Trends in 2023 for transformation of the retail market E-retail media: a market in the process of a formal structure Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?