Ikea wants to make inroads into Mexico

Through . Published on 16 April 2019 à 11h01 - Update on 10 May 2019 à 16h11

In Mexico, the forthcoming entry of the Ikea Group highlights the new strategy of the world’s largest furniture retailer (sales of €38.8 billion in the fiscal year to late August 2018). “We are is looking at sites in Mexico City, Guadalajara and Monterrey via a franchising expansion scheme”,…

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