Accueil » In 2022, Unibail Rodamco Westfield operated 4,500 orders in click & collect, in Velizy mall In 2022, Unibail Rodamco Westfield operated 4,500 orders in click & collect, in Velizy mall URW's shopping centres are rolling out omnichannel features. For the inauguration of a mutualised "click & collect" service in the Forum des Halles mall in Paris, announced in June in mind Retail, we reviewed the performance of the initial system set up at Velizy 2. With 30% of grocery orders, URW and FM Logictics have demonstrated the relevance of such relay points, especially for fresh products. Through Sophie Baqué et Bleuenn Fequant. Published on 10 March 2023 à 13h22 - Update on 10 March 2023 à 13h34 Resources The background After pilots in 2020, Unibail Rodamco Westfield (URW) opened a first “Parcel Station @ Westfield” in November 2021, in the parking lot of the Velizy 2 mall, located southwest of Paris. As we announced in mind Retail, the property company launched on February 20, 2023, a second shared and automated parcel collection point, at the Forum des Halles (Paris centre). Originally, the aim was to support the mall’s tenants as omnichannel businesses, but the concept evolved. These pick-up points are now open to other e-retailers, eager to offer their clients a 24/7 service to collect Web orders.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Sophie Baqué et Bleuenn Fequant case studyclick & collect Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?
