Accueil » India: Reliance ditches Sephora and launches own beauty brand Tira India: Reliance ditches Sephora and launches own beauty brand Tira Although talks about Reliance Retail taking over Sephora's franchise rights in India have been abandoned, the Indian retailer is moving into beauty with its own omnichannel brand called Tira Beauty. Through Bleuenn Fequant. Published on 10 February 2023 à 11h18 - Update on 10 November 2023 à 12h24 Resources On January 30 2023, the partnership project between Reliance Retail (Q3 2022 turnover of US$2.91 billion, up by 14.8%) and Sephora was abandoned.… Bleuenn Fequant beautyexpansion À lire India : Reliance signs a franchising deal with Gap Sephora Singapore adds consumer reviews into the store experience