INSTACART. “WE ARE INVENTING A NEW MODEL FOR GROCERY SHOPPING IN THE NEXT CENTURY”

Valued US$2 billion, Instacart is developing a financially viable scheme for the delivery of fresh grocery products. It delivers customers in 60 minutes with an Uber-style model of personal shoppers driving their own cars. Sophie Baqué interviewed Vishwa Chandra, Vice President of Retail Accounts at Instacart.