Japan. Shein opens its first permanent store to boost omnichannel

Through Bleuenn Fequant et Sophie Baqué. Published on 04 November 2022 à 10h36 - Update on 04 November 2022 à 14h51

Chinese fast fashion giant Shein (valued at €91 billion in April 2022) will open a first permanent store in Tokyo on 13 November. 

Located in the lively Harajuku district,…

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