Accueil » Japan. Shein opens its first permanent store to boost omnichannel Japan. Shein opens its first permanent store to boost omnichannel Through Bleuenn Fequant et Sophie Baqué. Published on 04 November 2022 à 10h36 - Update on 04 November 2022 à 14h51 Resources Chinese fast fashion giant Shein (valued at €91 billion in April 2022) will open a first permanent store in Tokyo on 13 November. Located in the lively Harajuku district,… Bleuenn Fequant et Sophie Baqué CSRe-commerceomnichannel À lire Sustainability: Shein reviled on TikTok and Youtube Fashion. Brussels wants a greenwashing blacklist Shein strengthens a presence in Singapore Fashion. Gen Z stuck between ethics and overconsumption