Accueil » Japan. Shein opens its first permanent store to boost omnichannel Japan. Shein opens its first permanent store to boost omnichannel Through Bleuenn Fequant et Sophie Baqué. Published on 04 November 2022 à 10h36 - Update on 04 November 2022 à 14h51 Resources Chinese fast fashion giant Shein (valued at €91 billion in April 2022) will open a first permanent store in Tokyo on 13 November. Located in the lively Harajuku district,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Bleuenn Fequant et Sophie Baqué CSRe-commerceomnichannel À lire Sustainability: Shein reviled on TikTok and Youtube Fashion. Brussels wants a greenwashing blacklist Shein strengthens a presence in Singapore Fashion. Gen Z stuck between ethics and overconsumption Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?