Japan. Will Muji be the key to boosting Lawson’s sales?

Through Bleuenn Fequant. Published on 06 May 2022 à 12h27 - Update on 21 October 2022 à 21h32

On 22 May, the Japanese convenience store chain Lawson (14,656 stores, turnover of US$5.5 billion in 2020) strengthened the partnership with Muji,…