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Jumia: Africa is now online !

How can online retail become profitable in Africa ? Sophie Baqué met Juliet Anammah, C.E.O. of Jumia in Nigeria, to discuss her vision and strategy in this market of 185 million inhabitants.

Through Sophie Baqué. Published on 23 October 2017 à 12h21 - Update on 21 October 2022 à 21h32
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