“Kids grow, clothes don’t grow”

Some retail concepts appear as instant very good ideas. This is the story of Vigga, a disruptive Danish retail start-up that won Ebeltoft’s Group Retail Innovation Award at the NRF Big Show 2016.

Through . Published on 12 November 2019 à 18h10 - Update on 12 November 2019 à 18h10

Global Retail News: Can you present the Vigga company?

Vigga Svensson: Vigga is a
subscription service that enables parents to lease organic clothes for children
through a cooperative and circular model, saving time, money and resources by
sharing clothes with other parents. We design all Vigga clothes ourselves, for
child aged from zero to 2 years. Vigga launched in Denmark one year ago, in
January 2015. Our concept has no compromise on price, design, quality and
convenience. Our clothes are manufactured in India and the Baltic,…