“Kids grow, clothes don’t grow”

Some retail concepts appear as instant very good ideas. This is the story of Vigga, a disruptive Danish retail start-up that won Ebeltoft’s Group Retail Innovation Award at the NRF Big Show 2016

Through . Published on 02 February 2016 à 7h41 - Update on 10 May 2019 à 18h14

Global Retail News: Can you present the Vigga company?
Vigga Svensson: Vigga is a subscription service that enables parents to lease organic clothes for children through a cooperative and circular model, saving time, money and resources by sharing clothes with other parents. We design all Vigga clothes ourselves, for child aged from zero to 2 years. Vigga launched in Denmark one year ago, in January 2015. Our concept has no compromise on price, design, quality and convenience. Our clothes are manufactured in India and the Baltic,…