Kingfisher. With 21% of e-commerce, what role for physical stores?

As e-commerce keeps gaining ground, Kingfisher's D.I.Y. stores have been seeing new functions and new jobs, which change daily organization. Romain Roulleau, Chief Digital Officer, summarized this shift during the Retail Project Conference organized by the Diamart Group in Paris.

Through . Published on 04 June 2021 à 13h36 - Update on 04 June 2021 à 13h37

Involved in a deep transformation, the Kingfisher Group is multiplying trials of new retail concepts. Eager to compete with the rise of D.I.Y. pure-players like ManoMano, Europe’s second biggest retailer by sales after Adeo is launching Screwfix in France, dedicated only for professional trade customers.…