La Vie en Rose: “We will launch the BNPL with Klarna by December”
How can a fashion retailer choose between the wide range of payment methods? What are the associated costs with Klarna or with Mastercard? Interview with Eric Champagne, C.I.O. of Canadian brand La Vie en Rose.
Article written by Bleuenn Féquant and published on 24 June 2022
Can you introduce La Vie en Rose brand ?
EC: Founded in 1984 in Canada, our lingerie and swimwear brand (90 % of offline sales and 10% online) operates about 600 stores in 19 countries including 204 fully-owned units in Canada. Internationally, we are present through master franchises, mostly in the Middle East, including Algeria, Saudi Arabia, Egypt, Jordan, Lebanon and Morocco. Our e-commerce is focused on Canada and the U.S.A. In 2022, we are starting in Asia: we will open 3 stores in the Philippines in the autumn.