Label Emmaüs : ” The system of second hand to finance new is not coherent “
While the AGEC law is forcing one of the most polluting industries in the world to take the path of sustainable development, for Maud Sarda, co-founder and director of Label Emmaus, most textile retailers are adopting the wrong strategy. Label Emmaus has been Emmaus' online retail site since 2016 to offer an alternative to traditional e-commerce sites.
Maud Sarda, Label Emmaüs
Article written by Bleuenn Féquant and published on April 29, 2022
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Since 1st January 2022, the AGEC law prohibits ready-to-wear brands from destroying unsold products to ensure they are use again. How have brands reacted?
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Maud Sarda: The law is recent and these measures that take time. Before AGEC, only 21% of new and undestroyed unsold goods were given to the solidarity sector. The remaining 79% went to other channels such as buy-back by discounters. We hope that this will change with the new legislation in place, so that together, solidarity associations and retailers, can create channels to give a second life to clothes. This type of initiative is flourishing with Tissons la solidarité or Les Résilientes for example.
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Beyond the AGEC law, what is the sector’s positioning on second-hand goods?
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