Accueil » Label Emmaüs : ” The system of second hand to finance new is not coherent “ Label Emmaüs : ” The system of second hand to finance new is not coherent “ While the AGEC law is forcing one of the most polluting industries in the world to take the path of sustainable development, for Maud Sarda, co-founder and director of Label Emmaus, most textile retailers are adopting the wrong strategy. Label Emmaus has been Emmaus' online retail site since 2016 to offer an alternative to traditional e-commerce sites. Through Bleuenn Fequant. Published on 29 April 2022 à 15h33 - Update on 21 October 2022 à 21h32 Resources … Since 1st January 2022, the AGEC law prohibits ready-to-wear brands from destroying unsold products to ensure they are use again. How have brands reacted? … Maud Sarda: The law is recent and these measures that take time. Before AGEC, only 21% of new and undestroyed unsold goods were given to the solidarity sector.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Bleuenn Fequant Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Trends in 2023 for transformation of the retail market E-retail media: a market in the process of a formal structure Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?