Live Shopping. TikTok abandons the “Shop” version for Europe and the U.S.A.

Through Bleuenn Fequant. Published on 01 August 2022 à 11h39 - Update on 21 October 2022 à 21h42

After launching TikTok “Shop” in Indonesia in 2021, ByteDance (the app’s parent company) cancelled plans to offer the new social commerce function for Europe and the U.S.A.,…

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