Accueil » Live Shopping. TikTok abandons the “Shop” version for Europe and the U.S.A. Live Shopping. TikTok abandons the “Shop” version for Europe and the U.S.A. Through Bleuenn Fequant. Published on 01 August 2022 à 11h39 - Update on 21 October 2022 à 21h42 Resources … After launching TikTok “Shop” in Indonesia in 2021, ByteDance (the app’s parent company) cancelled plans to offer the new social commerce function for Europe and the U.S.A.,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Bleuenn Fequant Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?