L’Occitane consolidates to become more upmarket

Through . Published on 13 February 2019 à 17h39 - Update on 10 May 2019 à 16h22

L’Occitane confirmed the purchase of high-end British rival Elemis, specialising with face care and spa-therapy. In 2018, net sales of Elemis reached US$140 million, up by 27%. The deal should be completed by the end of March 2019. With this move, L’Occitane’s sales would grow to US$1.95 billion by 2021 (Bloomberg Intelligence).…