Accueil » Loyalty: Camaieu’s ‘walletised’ customers spend more Loyalty: Camaieu’s ‘walletised’ customers spend more Camaieu unveils results of the merger of a loyalty card into the customers digital wallet. Results show that customers who have "walletised" a loyalty card buy more items than other customers, both in store and on the website. Through Sophie Baqué. Published on 22 April 2022 à 16h46 - Update on 21 October 2022 à 21h32 Resources … The context. In 2020, the French fashion retailer Camaieu (512 stores at the end of December 2021) wanted to boost omnichannel activity, increase repeat spending from casual and occasional customers (making 1 to 2 purchases per year,… Sophie Baqué
