Lush: “We left Instagram, TikTok, Snapchat and Facebook to protect our community”

Lush, the cosmetics retailer whose fiscal year ends in June 2022, decided to leave social media six months ago. Chloé Chazot, Communications Manager for France, Belgium and Luxembourg, takes a step back on the marketing impact of this decision.

Through Sophie Baqué. Published on 03 June 2022 à 15h02 - Update on 21 October 2022 à 21h32

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Can you give us a brief overview of Lush’s retail business ?

CC: In the fiscal year ending June 2021, sales reached €517 million. Our range includes 1,000 products, including solid shampoos invented by Lush 30 years ago and 230 new products per year. 40% of business comes from digital and 60% from stores, via 945 stores in 50 countries. Half of the stores are fully-owned, and the rest are franchised. Lush has factories in 6 countries.…

Sophie Baqué