M&A. “Investors are more attracted by omnichannel luxury brands than pure DNVBs”

Alain Bernard, former President of the North American business of Richemont Group, explains the dynamics of the luxury sector in the U.S.A. In a market where the cost of digital marketing is exorbitant, investors are increasingly interested in luxury brands that have successfully made their omnichannel shift. This is a U-turn...

Through . Published on 25 March 2022 à 13h12 - Update on 25 March 2022 à 13h12

Alain Bernard: After 23 years working for big luxury names like Cartier and Richemont, in 2021 you created your consulting and investment company Abbey Road Advisory. What was your motivation? 

A.B: I wanted to enter the new luxury world, to get closer to new players that appeared due to Covid-19, and have gained traction since. Abbey Road Advisory is the link between these two worlds,…