Accueil » Matthieu Guignard (Mondelēz International): “The market is not offering mature e-retail media K.P.I.s” Matthieu Guignard (Mondelēz International): “The market is not offering mature e-retail media K.P.I.s” With more than 25 brands including Orea, Milka, Lu, Prince, Tuc, Toblerone and Côte d'Or, Mondelēz International, one of the world's leading advertisers, rolled out 460 e-retail media campaigns in 2021. Matthieu Guignard, E-commerce Strategy Director, shares his vision of this marketing tool, players, assets and expectations. He pointed conversion measures as a limitation. Through . Published on 15 March 2022 à 10h07 - Update on 21 October 2022 à 21h32 Resources … How do you view e-retail media and its business impact? Matthieu Guignard: We can only be satisfied with results. Whilst Mondelēz International is the undisputed leader in its category, we gained 10% of online market share (via BOPIS services) compared to offline sales. This over-indexation is continuing and growing. This is very important for us. Of course, e-retail media alone cannot explain such a performance, but we know has a significant contribution. These campaigns provide very interesting levels of R.O.I. Every Euro invested in e-retail media advertising earns more sales.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?
