Metavers: Brands must adopt the codes of this new digital media
What business opportunities are associated with the notion of metavers, these collaborative spaces made possible by 3D? Will avatars, these customers in pixel version, shop in virtual stores tomorrow? Will they buy clothes or luxury watches as if they were walking among friends in an immersive game? 3 questions to Frederic Cavazza, Co-Founder of Sysk.
The notion of metaverse refers to several existing technologies: 3D, AI, Web 3.0. How do you define it?