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Metavers: Brands must adopt the codes of this new digital media

What business opportunities are associated with the notion of metavers, these collaborative spaces made possible by 3D? Will avatars, these customers in pixel version, shop in virtual stores tomorrow? Will they buy clothes or luxury watches as if they were walking among friends in an immersive game? 3 questions to Frederic Cavazza, Co-Founder of Sysk.

Through . Published on 25 February 2022 à 16h18 - Update on 25 February 2022 à 16h45

The notion of metaverse refers to several existing technologies: 3D, AI, Web 3.0. How do you define it?  

Frederic Cavazza: In reality, metavers signal the appearance of a new digital media,…

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