Metaverse. An overview of retailers’ initiatives

How are the main retailers approaching the metaverse market? What are the strategies adopted by luxury, fashion and grocery brands? mind Retail interpreted activities of 23 major retailers and identified 4 major forms of investments.

Through Bleuenn Fequant. Published on 03 October 2022 à 12h13 - Update on 21 October 2022 à 21h45

For retailers, the metaverse represents many advantages. There are limited costs to building a digital audience, to store management or to supply chain.…