Mobile wallets as a sales conversion tool

By simplifying the payment experience whilst enriching it with various services, the digital wallet embedded on smartphones has become a conversion lever for retailers.

Through . Published on 12 November 2021 à 14h35 - Update on 12 November 2021 à 16h22

The Covd-19 locckdown is accelerating the adoption of mobile wallets. In this fast-growing market, more and more retailers are opting for these contactless payment solutions preloaded on smartphones, which combine payment methods (debit and credit cards), loyalty cards (coupons, gift cards) and services (insurance, transport cards). On a global level, the Americans ApplePay, Google Wallet and the Chinese AliPay (Alibaba) and WeChat Pay (Tencent) dominate this market,…

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