Accueil » Mobile wallets as a sales conversion tool Mobile wallets as a sales conversion tool By simplifying the payment experience whilst enriching it with various services, the digital wallet embedded on smartphones has become a conversion lever for retailers. Through . Published on 12 November 2021 à 14h35 - Update on 12 November 2021 à 16h22 Resources The Covd-19 locckdown is accelerating the adoption of mobile wallets. In this fast-growing market, more and more retailers are opting for these contactless payment solutions preloaded on smartphones, which combine payment methods (debit and credit cards), loyalty cards (coupons, gift cards) and services (insurance, transport cards). On a global level, the Americans ApplePay, Google Wallet and the Chinese AliPay (Alibaba) and WeChat Pay (Tencent) dominate this market,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Trends in 2023 for transformation of the retail market E-retail media: a market in the process of a formal structure Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?
