Mobivia wants to launch a reconditioned tyre business
Reducing carbon impact by 5% per year, selling reconditioned tires and batteries, developing a rental offer... Bénédicte Barbry, Director of Sustainable Development at Mobivia (Norauto, Midas, etc.) presents her roadmap for the current year.
Mobivia Group retailer (banners Norauto, Midas, Carter Cash…), present in 18 European countries is moving forward with the circular economy. Faced with the fact that 70% of its carbon impact comes from products (compared to 10% to 15% for transport), the group with 2,000 stores and workshops for a turnover of € 2.9 billion in 2020, is focusing today its action levers on the composition and recycling of products.