Accueil » NRF : the most striking in-store innovations seen in New York NRF : the most striking in-store innovations seen in New York While New York retail has not regained the pre-Covid momentum, with vacancy and footfall rates below 2019 levels, mind Retail reports that in-store experience remains the priority for many retailers. We give a selection of the most prominent flagships in Manhattan, and their predictions for the retail of tomorrow. Through avec Sophie Baqué. Published on 27 January 2023 à 17h17 - Update on 30 January 2023 à 13h21 Resources Golden Goose On 15 January 2023, the “store tour” begins in the Soho district (468 Broome Street) at Golden Goose (2021 turnover of €386 million, up by 45%). Named “Forward Store”, this trainer store offers a futuristic design, opened at the end of November 2022. With 520 sq.m on 2 floors, this is the brand’s second sustainable store, after opening in Milan at the beginning of 2022. The service focuses on in-store reparability. With green walls, Golden Goose, whose new products are now all Cradle-to-Cradle certified (or C2C, the international certification of reference in terms of the circular economy, awarded by the C2CPII), has above all chosen to be a laboratory, with an specific customisation of products alongside an ecological ambition. A “remake” area allows customers to have products, new or second-hand, personalised (embroidery, personal messages). In addition to the sale of fashion items and accessories, customers can return products of any brands via recycling bins. The “resell” area allows customers to buy second-hand Golden Goose products. In the basement, the repair workshop with a rough concrete floor and salvaged furniture, any brand item is washed, disinfected, repaired or refurbished. The service runs in partnership with the bespoke tailoring brand Sartoria, and the Italian cobbler Calzoleria.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address avec Sophie Baqué NRF À lire NRF 2023: Sustainability start-ups in New York NRF 2023: Ikea U.S.A., Levi's and L'Oréal present sustainable roadmaps Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?