- July 2022
Quick commerce and new online players. What is a value proposition and challenges for brands?
Article written by Sophie Baqué, published on 1 July 2022
Context
In the niche market of quick commerce, companies (aggregators or pure-players) have not yet reached profitability. However, FMCG brands want to take a position in this market, to be where target consumers are, especially young urban, tech-oriented and upper-class shoppers. They are therefore entering this market in "test & learn" mode, betting that some companies will survive. Is quick commerce a bet on the future or a market with potential? How can brands work effectively with such players, who are actively developing retail media offers? What are their profitability levers and weaknesses?
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Chronology
-March 2022: Getir's latest fundraising (€695 ...
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