Accueil » Picnic. “We impose a delivery routine, and it works” Picnic. “We impose a delivery routine, and it works” Active in the Netherlands, Germany and France, the online retailer Picnic has just raised €600 million from the fund created by Bill and Melinda Gates. Thanks to a high ticket, mutualized routes and a partnership with DHL, it manages to optimize the cost of outbound and inbound deliveries. Interview with Grégoire Borgoltz, Head of Growth. Through . Published on 15 October 2021 à 18h29 - Update on 15 October 2021 à 18h29 Resources In 2021, Picnic’s sales will grow from €470 million €1 billion. How was the group created? G.B.: Picnic is a food pure-player. We launched in the Netherlands in 2015, in Germany in 2018 and in France in during March 2021. The initial observation was this: people don’t buy grocery online because delivery is too expensive, inaccurate or at times that don’t suit them. Quick commerce offers another alternative, with immediate delivery. However, for weekly grocery shopping, the most important thing remains a price.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Trends in 2023 for transformation of the retail market E-retail media: a market in the process of a formal structure Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?
