Primark launches store-based e-commerce

Primark, which had always refused to sell online, is launching a new e-commerce model based on store operations. A good compromise for the low-cost retailer in the face of high costs for deliveries and returns.

Through Bleuenn Fequant. Published on 24 June 2022 à 11h07 - Update on 21 October 2022 à 21h43

The discount retailer Primark (2021 turnover of €6.27 billion, a fall of 5% versus 2020, and -30% versus 2019, with an operating profit of €382 million in 2021) is taking a first step towards e-commerce : it will test a click &…

This article is for subscribers only
Already have an account? Log in

You are not registered yet ?

Sign up for a free trial
free for 1 month

  • Online services : studies, analyses, databases and much more
  • Daily Briefing : latest news digest
  • Weekly letters