In the highly competitive sector of food delivery, FMCG manufacturers are increasingly interested in the quick commerce market. They are betting that some of them will survive and have entered a "test & learn" mode. This market questions them all the more, as Gorillas, Deliveroo and Uber Eats are now actively developing advertising offers, to compensate for the difficult profitability of their core business. How can FMCG brands work effectively with them? What are the budget trade-offs compared to traditional retailers?

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