Accueil » Railway stations. Turning travellers into customers, Lagardère’s recipe Railway stations. Turning travellers into customers, Lagardère’s recipe While air traffic is low, Benoit Verdier, Sales and Marketing Director at Lagardère Travel Retail, explains the current challenges of Retail in stations. Through . Published on 09 December 2020 à 10h17 - Update on 09 December 2020 à 10h18 Resources GRN: Please describe your retail park. Benoit Verdier: The Relay brand (Lagardère Group) has 1,037 stores in 14 countries. As we specialise within railway stations and airports, we are mainly based in Europe (with 370 points of sale in France). The other 120 or so units are spread over the U.S.A., Canada, the Middle East and Asia-Pacific. We operate with an integrated model and very little franchising. Revenue and traffic are obviously reduced but we are not worried, as our travel retail market is resilient. When traffic returns, there is no reason why sales won’t rise again. GRN: What are the specifics of your business model? B.V.: On average, a store covers between 60 and 70 sq.m. GLA. In railway stations as well as in airports, about one in four passengers enter Relay,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?