Red. From “clicks” to a physical store

In Shanghai, Global Retail News visited the Red store, a physical version of the eponymous fast-growing website. This concept is totally focussed on customer satisfaction. It was a struggle not to buy absolutely everything.

Through . Published on 21 May 2019 à 10h33 - Update on 21 May 2019 à 10h37

For some omnichannel retailers there is only a small step from “clicks” to stores. When followed with a quality reputation by word-of-mouth and customer reviews, success is often easily earned.  The Amazon 4* store in New York seemed rather cold and disappointing, so the Shanghai-based very first Red Book* (or Little Red Book) appears as an audacious bet. It is April 11th 2019, at 4pm in the Joy City North shopping centre. Amid this pretty quiet shopping mall, customers are flooding into the newly-opened Red store, humming like a beehive.…