Accueil » Retail Media, at the heart of a new collaboration between retailers and brands Retail Media, at the heart of a new collaboration between retailers and brands Following the Publicis Retail Morning conference held in Paris, Mind Retail synthesizes the stakes of retail data in an Essential format: market panorama, key figures, recent announcements, challenges and opportunities on the side of brands and retailers and overview of the key retail media players. Through . Published on 30 July 2021 à 12h01 - Update on 30 July 2021 à 13h07 Resources The context Retailers like Walmart, Tesco or Carrefour are historically very advanced in terms of transactional data from store operations. However, alongside the growth of e-commerce (28% of retail sales in the UK in 2020 and 13% in France), this data has become much richer. Retailers are more aware of the rich potential and want to monetise it to further develop a targeted retail media strategy. Such a data has considerable value for brands eager to improve their promotional campaigns. Retail media is the fastest growing lever in the field of digital marketing. Real growth has been pushed up since Covid-19. Definition Retail Media: make retail data available to your supply chain in order to optimise their media and trade marketing budgets,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Trends in 2023 for transformation of the retail market E-retail media: a market in the process of a formal structure Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?
