Retail media: In Europe, 58% of the largest e-retailers sell their advertising spaces

Through Paul Roy et Sophie Baqué. Published on 23 January 2023 à 10h33 - Update on 27 January 2023 à 15h48

In December 2022, IAB Europe presented a study of the e-retail media offerings,…

This article is for subscribers only
Already have an account? Log in

You are not registered yet ?

Sign up for a free trial
free for 1 month

  • Online services : studies, analyses, databases and much more
  • Daily Briefing : latest news digest
  • Weekly letters

À lire

Ads.txt: which advertising providers do retailers work with?

Carrefour and Publicis will create a joint venture for retail media

Retail Media: Ulta Beauty enters the race