Retail media: In Europe, 58% of the largest e-retailers sell their advertising spaces

Through Paul Roy et Sophie Baqué. Published on 23 January 2023 à 10h33 - Update on 27 January 2023 à 15h48

In December 2022, IAB Europe presented a study of the e-retail media offerings, conducted out of the 91 largest e-retailers (by revenue) in France,…

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