Retail Media. Tesco and Best Buy opt for an omnichannel approach

Through Mégane Gensous. Published on 21 January 2022 à 16h32 - Update on 21 October 2022 à 21h32

Faced with both development of e-commerce and restrictions on third-party tracking cookies on mobile technology, retailers continue to develop their own solutions to monetise transactional data.…

This article is for subscribers only
Already have an account? Log in

You are not registered yet ?

Sign up for a free trial
free for 1 month

  • Online services : studies, analyses, databases and much more
  • Daily Briefing : latest news digest
  • Weekly letters