Accueil » Retail Media. Tesco and Best Buy opt for an omnichannel approach Retail Media. Tesco and Best Buy opt for an omnichannel approach Through Mégane Gensous. Published on 21 January 2022 à 16h32 - Update on 21 October 2022 à 21h32 Resources Faced with both development of e-commerce and restrictions on third-party tracking cookies on mobile technology, retailers continue to develop their own solutions to monetise transactional data.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Mégane Gensous Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?
