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“Returning products, when and how I want”

Jim Okamura, Partner at Okamura Consulting in Chicago, and Bertrand Pineau, Logistics Director at Fevad online federation in Paris, explain how customer friendly policies for returning goods are a top priority.

Through . Published on 10 September 2016 à 10h55 - Update on 10 May 2019 à 18h13

Return rates for fashion orders mean high complexity and cost. What’s an average?

Jim Okamura: For online fashion, return rates usually reach 20% in Europe and close to 30% in the U.S.A., with shoes showing the highest returns. Strategies to reduce returns include adding capacity for returns into the business model,…

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