Simon Property partners with Alibaba to accelerate live shopping

To strengthen business with Chinese consumers, the U.S. mall owner Simon Property unveiled a groundbreaking partnership with Alibaba, via "live shopping" sessions. The launch is scheduled for 11/11.

Through Sophie Baqué et Bleuenn Fequant. Published on 04 November 2022 à 10h43 - Update on 04 November 2022 à 15h09

The world’s leading commercial property company, Simon Property Group (Q3 2022 revenues of US$1.32 billion, up by 1.5% year-on-year), is partnering with Tmall Global, Alibaba‘s cross-border platform (Q2 2022 revenues stable at US$30.7 billion).…

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