Suning.com tests a shopping centre combining offline and livestreaming

Through . Published on 04 November 2020 à 16h46 - Update on 04 November 2020 à 16h46

With the closure of retail stores, livestreaming exploded in China. Every day, celebrities and politicians are promoting products and services live across digital channels. The Suning.com Group was founded with electronics (air conditioning) 30 years ago, and rapidly expanded into food (turnover reported in 2019 was US$33.8 billion). The firm now moves up into innovational retail with a refurbished 20,000 sq.m.…