B2B: Ikea, Home Depot and Lowe’s strengthen their loyalty programmes for professionals Americas Since the beginning of the year, brands in the home and D.I.Y. sectors have launched and enhanced loyalty schemes for B2B customers. What are the different offers? An overview of the initiatives.
Leroy Merlin arrives in Senegal with Jumia Africa, Middle East On March 22, Leroy Merlin signed an agreement with the pure player Jumia to launch into Senegal with 700 products.…
In the U.K., B&Q and Ikea roll out urban formats Europe B&Q (Kingfisher group, Q3 2022 turnover of US$3.9 billion up by 1.7%) ended a partnership launched in 2020 with Asda,…
Naterial, Comptoir des Artisans: Leroy Merlin refines its offer Europe The Adeo Group (2021 turnover: €32.4 billion, of which 6.6% are online sales) is to launch a Naterial showroom format dedicated to outdoor design.…
The Home Depot launches new app for in-store salespeople Americas In the US, The Home Depot (9-month 2022 sales: US$121.6 billion, up 5.3%) has launched an application,…
USA. Professionals clients feed growth of D.I.Y. retailers Americas Criticism for the wave of D.I.Y. enthusiasts. In a survey published in January by Lowe’s,…