Yext: How Calzedonia generates sales conversion and “drive to store” thanks to Google queries With 5,000 stores in 55 countries in the end of 2022, optimizing its visibility on digital platforms is a strategic challenge for the Calzedonia Group. In an exclusive talk with mind Retail, Davide Ambrosini, IT Web Marketing Coordinator, explains the initial deployment of Yext over 8 brands. This has led to a 50% jump in search views on Google and annual savings of €900,000 in staff time.