Automatic checkouts: Costco wants to step up controls on membership cards Americas Faced with a slowdown in growth (historically up by 16% in 2022 for US$227 billion in net sales, compared to 1.9% in the 3 months to May 2023 for US$52.6 billion in sales),…
Japan. Fender opens a first flagship store in Tokyo Asia On 30th June, guitar brand Fender (70% online sales by 2021) opened a first flagship store in a 77-year history in the Harajuku district of Tokyo.…
[confidential] Interflora is about to launch an unlimited delivery subscription service in Italy Europe Having made subscription a lever for repeat sales and customers loyalty in France, the flower delivery platform is unveiling priorities for Europe. Marta Lucas, Group Head of Relationship Marketing, presents her roadmap. It includes a roll-out of subscription in Italy, business messaging tests with Whatsapp in Southern Europe and optimisation of e-mailing campaigns with Notify.
UAE. Majid Al Futtaim strengthens Blue Rewards loyalty app Africa, Middle East On 5th June 2023, the Al Futtaim group announced the addition of new features to its “Blue”…
B2B: Ikea, Home Depot and Lowe’s strengthen their loyalty programmes for professionals Americas Since the beginning of the year, brands in the home and D.I.Y. sectors have launched and enhanced loyalty schemes for B2B customers. What are the different offers? An overview of the initiatives.
Etam Group: at Maison 123, the stores are in charge to double ownership of e-wallet loyalty cards Europe One year after the start of the dematerialisation of the loyalty card with Captain Wallet, the first results are encouraging for the fashion retailer. In 8 months, the value of customers who have adopted the digital version has been multiplied by 2. For 2023, the priority is now to recapture the sleeping part of the customer base.
