One year before the expected roll-out of “Yes Ad”, what are the best promotional strategies? With almost 18 months of experimentation of “Yes Ad” and a national launch expected in 2025, retailers have reviewed promotional and marketing plans over the past year. mind Retail interviewed Romain Roulleau (Kingfisher), Boris Kechida (Auchan Retail France), Henri-Noël Bouvet (Shopfully), Suzanne Guillon (Coca-Cola), Mathieu Lepoutre (Fifty-Five), Marie Ferry and Massi Mekla (Adot) to find out about best practice with digital leaflets.
ManoMano launches a Black Friday for professional clients Europe The D.I.Y. marketplace ManoMano launched Prodays, a promotional event for professional customers to run from 22nd to 28th November,…