Retail media: In Europe, 58% of the largest e-retailers sell their advertising spaces Europe In December 2022, IAB Europe presented a study of the e-retail media offerings,…
[Amazon Results] At nearly US$10 billion, advertising outpaces subscriptions for US giant For the first time, Amazon's advertising revenue exceeded subscriptions revenue in Q3 2022. The services to third-party merchants, the second largest business unit, and AWS remained very dynamic : they generated altogether almost US$9 billion in additional revenue in Q3. Online sales, as Amazon's largest business, returned to growth in Q3 2022 after three quarters of decline.
Kroger-Albertsons: US$24.6 billion merger to create a customer data giant Americas In the U.S.A., the food retailer Kroger announced the purchase of competitor Albertsons on 14th October 2022. While this deal looks defensive in the short term, it is also offensive in the long term.
Frédéric Marty-Debat to move to retail Frenchman Frédéric Marty-Debat will be leaving as Managing Director of Publicis Commerce France, according to information from mind Retail on Friday 21st October. He will be taking over the management of an e-retail business,…
Ads.txt: which advertising providers do retailers work with? In our study of 100 e-commerce sites worldwide, mind Retail analysed the relationships between retailers' websites and marketplaces alongside service providers responsible for selling their advertising inventory in programmatic mode. E-retail media continues to grow at a significant rate 2 years after the pandemic. Online shopping and associated advertising are now a seamless fact of life for consumers. According to the latest GroupM report in September 2022, retail media is expected to reach US$101 billion in 2022 worldwide, up by 15% year-on-year. This segment accounted for 18% of global digital advertising revenue in 2021. Although the trend is growing, there remain few retailers who are involved in programmatic advertising sales. We read this as a sign of a relative maturity in the market. Out of a study of 100 e-commerce sites, only 22 offered an ‘ads.txt’ file.
