Accueil » “The CSR change is easier to make when you have good margins” “The CSR change is easier to make when you have good margins” Nathalie Baudoin has been Marketing Director Europe at Patagonia for 12 years. She discusses the sustainable milestones set by the retailer, well before competitors Through . Published on 15 June 2021 à 13h31 - Update on 15 June 2021 à 13h37 Resources As the European Marketing Director for Patagonia over 12 years, how did the brand become a C.S.R. leader? Nathalie Baudoin: I left Patagonia in 2001 so that is the time I can talk about.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Cashback: a successful sales option to relieve pressure on spending A year of crisis: Retailers' initiatives to cope with the purchasing power drop Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications [Analysis] Private label: What are the best practices of European retailers in 2023? How e-retail media technology companies are positioning themselves
