Massimo Volpe, FIRA : “Does it make sense to protect all the data with GDPR if it impacts innovation?”

Sophie Baqué discussed with Mr. Massimo Volpe, President of the Federation of International Retail Associations (FIRA*), during the C.I.R.I.S. conference held in Shanghai in April 2019.

Through Sophie Baqué. Published on 21 May 2019 à 10h26 - Update on 10 February 2023 à 12h27

S.B: Has Chinese technology expanded beyond simple retail services? 

M.V.: Absolutely! A few years ago, the Chinese trend was mobile payment by QR codes via WeChatPay and Alipay. Now, payment is one step ahead with facial recognition. At stores’ check outs, cameras take a picture, people log in by typing their phone number and they can pay directly with their face. This is the first time I’ve seen that and it is the most innovative thing I’ve seen.…

This article is for subscribers only
Already have an account? Log in

You are not registered yet ?

Sign up for a free trial
free for 1 month

  • Online services : studies, analyses, databases and much more
  • Daily Briefing : latest news digest
  • Weekly letters