Accueil » The French e-retail media market grew by 42% in 2021 The French e-retail media market grew by 42% in 2021 The growth of the French digital advertising market in 2021, around 24%, is notably driven by retail media, a lever boosted by the increase in online purchases and which is more effective since 2020. Through Mégane Gensous. Published on 16 February 2022 à 17h51 - Update on 21 October 2022 à 21h32 Resources The retail media market as a whole, which mainly includes display advertising on e-commerce sites and sponsorship of results on search engines, saw a 42% increase in revenue last year in France compared to 2020, according to the results of the Observatoire de l’e-publicité 2021 published Thursday, February 3. Compared to 2019, the increase in advertising revenue for e-commerce sites is 69%.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Mégane Gensous Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?
