Accueil » The Thai example of Central Food Retail. Understanding the elements of online profitability The Thai example of Central Food Retail. Understanding the elements of online profitability With a turnover of €2.1 billion in 2020, Central Food Retail under Central Retail is the largest supermarket chain in Thailand (more than 1,000 stores). From delivery in less than 25 minutes (known as Quick Commerce), to picking arbitrages and the imminent launch of a subscription offer, E-commerce and Digital Director Julien Tessonneau details his roadmap. Exclusively for Mind Retail. Through Sophie Baqué. Published on 24 September 2021 à 21h29 - Update on 14 November 2022 à 16h03 Resources You are in charge of e-commerce and digital. What are the KPIs of your online activity? Julien Tessonneau: There are 3 things we focus on: Customer satisfaction, Sales and Profitability. In Thailand, online customers prefer their groceries to be delivered to their doorsteps over the click & collect model given delivery fees here are cheap, and fast delivery speed is vital to keep our customers happy. As such, we have developed a model to deliver products to customers in as little as 25 minutes by partnering with delivery platforms and launching Quick Commerce. In terms of online sales, we will likely end this year with 10 times the sales we did a few years ago when I joined, from 1% to 10% of the company’s business. In terms of profitability,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Sophie Baqué Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?