Payment by bank transfer is still far from competing with a card In retail, what is the state of adoption of payment by bank transfer (or Payment Initiation) as an alternative to bank cards, and especially to Visa and Mastercard? Between B2C and B2B payments, in which purchasing journeys does it make the most sense? Although there are still obstacles to a rollout, payment initiations are proving to be an effective complement to a card. Several payment companies are industrialising marketing of their solution.